Staging

How We Prep A Home for Market


We came to real estate after many years of working with ad agencies, designers, photographers, directors and illustrators to create ads designed to sell many different kinds of products. So marketing real estate has been a wonderful transition for us, an opportunity to use what we have learned about marketing in the service of our real estate clients. “Packaging” a home for the consumer market involves several steps: Decluttering: exterior and interior…”less is more” Cleaning: the deep, military make-ready kind…where even the tops of cabinets and light bulbs get dusted. And don’t forget odors…stale tobacco, vaping, or pet smells can turn a potential buy right around in a hurry. Rearranging: it can be as simple as moving the furniture to establish a clear traffic flow Staging: working with what’s there and/or bringing in tables, chairs, lamps and any other items from our warehouse to better show off the home. Cleaning: Yes, again…in fact it never stops while the house is on the market. No one wants to buy someone else’s dirt. In other posts, we’ll go into more detail on our process for preparing a home to compete on the open market.

Staging Step One: Decluttering

Staging Step One: Decluttering

Gary's living room before staging.      Gary Cole was recommended to us by friend and client Justine …

Staging: A Vacant Home Transformed

Staging: A Vacant Home Transformed

Andrea is an accredited stager, and we maintain an inventory of couches, chairs, tables, lamps, etc with which …

7614 Timber Trail: Staging An Empty Home

7614 Timber Trail: Staging An Empty Home

This couple bought an interim home in The Crossing while they were making a choice between purchasing a …

Staging Stories: Lexie Lane

Staging Stories: Lexie Lane

The sellers at 15979 Lexie Lane had already moved to the Northern Virginia/DC area when we listed their …

Staging Stories: The Petite Apartment

Staging Stories: The Petite Apartment

Our listings run the gamut from investment properties to estates, so the staging challenges we encounter are just as …

Staging: Adding Scale To A Vacant Home

Staging: Adding Scale To A Vacant Home

Our neighbors had already moved and we listed their home at 18944 Lakeshore. They had left the home …

The Difference Staging Can Make

The Difference Staging Can Make

We recently listed and sold 5414 Carmel Court, a town home in a great neighborhood with a lot …

2318 Pinehurst St: Staging Sample

2318 Pinehurst St: Staging Sample

 In 2006, we became convinced that staged homes sell faster and for more money. Lowe Custom Builders asked …